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Is it Legal to use Someone else’s Trademark in Your Meta Tags and Keywords?

Is it Legal to use of Someone else’s Trademark in Your Meta Tags and Keywords?

Meta tags have keywords that affect the regularity in which an online search engine will display a site as a hit. These “tags,” as they are called, are just HTML code that has been embedded within a site. This code permits the developer of the website to easily recognize the material within it and also it is an extremely important function of the web. As a brand owner, your site will be a significant source of publicity for your business, however did you understand there can be a myriad of problems with utilizing trademarks as meta tag keywords? Continue reading to find out more regarding these concerns and also just how they can impact your business’s websites.

What Is a Meta Tag?

Meta tags aid internet searchers locate web sites when they go into particular words (keywords) into online search engine. The even more reliable these tags and keywords are, the higher the site will rate in the search engine result. Making use of one more business’s trademark as a search phrase in your very own meta tag can be risky, and there have been instances of business using their competitors’ trademarks in order to draw traffic away from their rivals’ sites. Such methods have frequently led to suits since it is illegal to make use of a trademark without the authorization of the company or maker. If you try to participate in this technique, you might go through a major claim.

As trademark concerns come to be increasingly more common, there have actually been many instances of organization sites utilizing them as meta tag key phrases to confuse internet online search engine. Internet sites accomplish this by improperly using meta tags that do not define their own site, however using them instead to draw customers far from competitors. For example, a web site that sells affordable devices might utilize words such as “Cuisinart” or “Kitchenaid” in their tag in order to divert attention away from the sites of accredited sellers. If you do this, you may be condemned of trademark infringement.

Using Trademarks as Meta Tag Keyword Phrases

After checking out the details above, it may appear that making use of trademarks in meta tags will certainly constantly be seen as unlawful, however there are some situations where it is acceptable to do so. If the trademark somehow explains a good or service that a firm provides, or explains a geographical area, it is usually not unlawful to make use of that trademark. For example, if a business name consists of words “The golden state,” however a firm that produces peppers in California decides to integrate the word in their meta tag, their right to do so will be covered under “fair use” legislations.

Trademark usage is usually covered under “fair use” regulations if the complying with occurs:

  • The product or service can not be identified without utilizing the trademark (it explains a location, person, or product).
  • A portion of the trademark is required for recognition.
  • The customer of the hallmark does not suggest endorsement or sponsorship of the initial trademark holder.
  • It is important to note that merely meeting the standards over does not imply you are covered by “reasonable use” laws. 

When building your web site, there are ways to avoid violating trademark laws. Some of these methods consist of:

  • If you are ever in doubt as to whether or not to utilize a trademark in your tag, it is best to stay clear of utilizing it in all.
  • Never ever consist of hallmarks unless you have actually gotten written consent from the hallmark holder.
  • Never utilize a trademark in your meta tag with the intention of complex search engines or drawing customers far from the competition.

Avoid Claims In other words, utilizing trademarks as keyword phrases is a danger. If you are building a website for your brand or business, it is best to avoid this method completely, unless you have specific approval. By keeping this in mind, you can prevent the legal issues associated with trademarks as well as meta tags.

Also great to ask yourself this question…Do you want someone using YOUR trademark?

We look forward to assist you to meet your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. ===> Apply Here.

To Your MASSIVE SUCCESS,

Your Brand Abundance TEAM

BrandAbundance.com

“Let’s Create Something Amazing Together.”

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Thoughts are Things…As a Man Thinketh, so is He.

“The aphorism, “As a man thinketh in his heart so is he,” not only embraces the whole of a man’s being, but is so comprehensive as to reach out to every condition and circumstance of his life. A man is literally what he thinks, his character being the complete sum of all his thoughts.” -James Allen (As a Man Thinketh)

Another way to look at that is, you become what you think about all day long.  But how does it work?  Is this some kind of voodoo magic?  It works like this… Thoughts become feelings, feelings become actions, actions become results.  Most people attempt to change the results without first changing the thought that created the result to begin with.  This will never work for obvious reasons. I like to refer to a fruit tree to teach this lesson. Because roots are the thoughts and the fruits are the results. Most people will look at their tree and see lemons as a result of the tree.  But they don’t want lemons, they want oranges.  So they pluck off all the lemons and tape oranges in the places there were lemons.  They step back and take a second look at their tree and see oranges and they are pleased.  Until next year when they see that lemons are now back where they put the oranges.  What happened?  They did all that work and were successful with obtaining the oranges that they wanted but here are more lemons.  Yep, you guessed it…they changed the results but not the thoughts. Anytime you want real change you have to get to the roots and that my friends is your thoughts.  Never forget…Thoughts become feelings, feelings become actions, actions become results. You can download a special BrandAbundance.com version of the BEST SELLING BOOK ” As a Man Thinketh”.  This book has stood the test of time and is still relevant today.

We look forward to assist you to meet your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. ===> Apply Here.

To Your MASSIVE SUCCESS,

Your Brand Abundance TEAM

BrandAbundance.com

“Let’s Create Something Magical Together.”

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Amazon Brand Registry to Enhance and Protect your Private Label Brand

Today we’re going to dive in to why it’s important to become Brand Registered on Amazon and how you can become brand registered on Amazon! As Amazon tightens up its marketplace, getting brand registered on Amazon is critical to your brand . With Brand Registry, you can easily compete with some of the biggest brands in the world. Amazon has leveled the playing field, providing all sorts of seller tools and protections to Registered Brands. So what are the benefits?

  1. Your listing is protected from third-party edits. Many private label sellers don’t realize that pretty much anyone can suggest edits to the detail or content of your listing. With Brand Registry, the listing is locked to just you and Amazon itself. You have complete control of imagery, titles, bullets and descriptions.
  2. Access to Enhanced Brand Content. Enhanced Brand Content is great and will really give you an unfair advantage . You are able to create a much more beautiful and graphical Amazon listing, compared to just plain ole text you’re given if you are not registered! Enhanced Brand Content is also beautifully responsive on mobile devices (where most of Amazon customers actually shop). It helps enhance and line-out your Amazon SEO. You get more words and characters per listing which means your product can be indexed and ranked for more keywords. 
  3. Dedicated Pages to Showcase your Brand & Products on Amazon. These pages allow more detailed analytics so you can track outside traffic results. So if you run an Ad campaign (ie. Facebook, Google, Bing, etc), you can tag up your links and you’ll be able to see how much traffic and sales were generated from those specific ads.
  4. Brand Gating. Our own brands are “gated” which means if any seller wants to sell our products, they have to seek permission directly from us! This is the biggest benefit of all, as it prevents hijackers and counterfeiters from selling knock-offs and illegally competing with you on Amazon. 

So how do you get Brand Registered on Amazon?

The answer is… start a Professional Amazon Sellers Account and get a Trademark.  This is something that you should do anyway in order to fully protect your brand IP assets.  We get in to the importance of trademarks over here.

Note: You will have to apply for Brand Registry for each Marketplace you sell in. So don’t procrastinate, start organizing your Trademark today. Once you have it, visit Amazon’s Brand Registry Application Page to get started.

We look forward to assist you to meet your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. ===> Apply Here.

To Your MASSIVE SUCCESS,

Your Brand Abundance TEAM

BrandAbundance.com

“Let’s Create Something Magical Together.”

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The 3 Key Pillars of an Attractive Viral Brand

Let’s discuss the importance of brand identity, brand attraction, and brand loyalty.

How do you implement these key fundamentals? What do they mean and how do they apply to you in building your business and brand? We want you to understand these in the most simple way.

1. Brand Identity is how the world sees you. How customers identify your brand and products or services from the crowded marketplace.  It is important for you to decide what your brand identity will be in the very beginning.  This way you can inject it into everything your brand does.  What are you the BEST at? What are the key benefits of your products?  When customers think of your brand…what do you want them to think about?

2. Brand Attraction is how the world is attracted to you, (and the value in that perception).  Your attractor factor could be what makes or breaks your brand. In order to attract, you must first become attractive.

3. Brand Loyalty is how the world responds to a good brand identity and attraction.  You can only get to this point if you have good products or services that people enjoy positive benefits from using or experiencing.  Brand loyalty is where word of mouth will kick in as well, thus further expanding your brand.  Once you have built a trust with your customers of providing the best experience. They will become attached to your brand for a lifetime.  This is apparent in your own life.  Just think of what brands you have purchased for years, and years.  What kind of deodorant, tooth paste or laundry detergent do you use.  What’s your favorite computer brand and why?  Who’s your favorite service provider, like chiropractor, therapists, auto mechanic, etc.  Why do you like it there?…  Good customer service?  Good deals?

We are looking forward to assisting you in meeting your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. ===> Apply Here.

To Your MASSIVE SUCCESS,

Your Brand Abundance TEAM

BrandAbundance.com

“Let’s Create Something Magical Together.”

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5 Key Things You Want to Know About Trademarks & Why You Want One.

Protects Your Brand:  The only way your product or business name is truly protected is by getting a trademark registered with the USPTO.  Without it you do not have any trademark rights whatsoever.   So the bottom line is if you are building a brand or movement that you are serious about and believe it will take off, a trademark is a MUST.  Keep in mind it takes 6-9 months to go completely through the trademark process.  In the meantime, you can market your products or business while going through the process. A strong trademark helps you establish a successful brand that stands out from the competition. But many small business owners don’t even think about trademark protection until after they’ve been in business for months, or even years.  This could be a huge mistake because anyone can come along and take trademark ownership right out from under you.  We call this, pay now or pay later.  You can obtain a trademark from anywhere between $500-$1,000. By doing so, you will sleep well at night knowing your brand is protected by law as you expose your brand to the masses of the world.

Get an Attorney led trademark:  We recommend getting an attorney led trademark because you are working with a trademark professional.  They have done 100’s and some even 1,000’s of trademarks over the years and you will have them on your side to help you work through your possibilities.  What this means is you will have an attorney to consult with and help you work out what chances they think you will have with getting your trademark registered.  Some names seem like a slam dunk but others will have a slim chance and they will let you know their opinion. Even with an attorney led trademark, there are NO GUARANTEES. Ultimately it is up to the USPTO whether or not you will get it registered.  Before you actually have the attorney submit your application, you will have the choice to go ahead or to look for another name.

You still might not get it registered with the USPTO: The attorney led trademark will cost $200-$300 more than doing a straight shot application.  But if your name has a slim chance you really do not want to pay $500-$700 for a trademark application and get it rejected.  So the additional cost is worth it because you will know how good your chances are, before spending the $500-$700 to get it registered with USPTO.

Always secure the domain name of your trademark:  Don’t set yourself up for another hijacking.  Make sure you purchase your trademark name in domains too.  We recommend getting any spelling rendition and the .net as well.  We also recommend that you purchase these ASAP even before you apply for trademark.  Nothing would be worse than to lose your domain name while you are waiting the 6-9 months it takes before a trademark will go through the registration process.

Change that ™ to a ® Once you Get Registered: The ™ after your name lets others know you are in the process of trademarking your brand name.  The ® lets them know you have acquired the registered trademark at the USPTO.  No better feeling than getting registered.

We are looking forward to assisting you in meeting your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. ===> Apply Here.

 

 

To Your MASSIVE SUCCESS,

Your Brand Abundance TEAM

BrandAbundance.com

“Let’s Create Something Magical Together.”    

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So What Exactly is a Brand and Why Do I Need one.

The practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce. Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.

The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.

We are looking forward to assisting you in meeting your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. 

===> Apply Here.

 

To Your MASSIVE SUCCESS,

Your Brand Abundance TEAM

BrandAbundance.com

“Let’s Create Something Magical Together.”

Read more

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