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5 Key Things You Want to Know About Trademarks & Why You Want One.

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Protects Your Brand:  The only way your product or business name is truly protected is by getting a trademark registered with the USPTO.  Without it you do not have any trademark rights whatsoever.   So the bottom line is if you are building a brand or movement that you are serious about and believe it will take off, a trademark is a MUST.  Keep in mind it takes 6-9 months to go completely through the trademark process.  In the meantime, you can market your products or business while going through the process. A strong trademark helps you establish a successful brand that stands out from the competition. But many small business owners don’t even think about trademark protection until after they’ve been in business for months, or even years.  This could be a huge mistake because anyone can come along and take trademark ownership right out from under you.  We call this, pay now or pay later.  You can obtain a trademark from anywhere between $500-$1,000. By doing so, you will sleep well at night knowing your brand is protected by law as you expose your brand to the masses of the world.

Get an Attorney led trademark:  We recommend getting an attorney led trademark because you are working with a trademark professional.  They have done 100’s and some even 1,000’s of trademarks over the years and you will have them on your side to help you work through your possibilities.  What this means is you will have an attorney to consult with and help you work out what chances they think you will have with getting your trademark registered.  Some names seem like a slam dunk but others will have a slim chance and they will let you know their opinion. Even with an attorney led trademark, there are NO GUARANTEES. Ultimately it is up to the USPTO whether or not you will get it registered.  Before you actually have the attorney submit your application, you will have the choice to go ahead or to look for another name.

You still might not get it registered with the USPTO: The attorney led trademark will cost $200-$300 more than doing a straight shot application.  But if your name has a slim chance you really do not want to pay $500-$700 for a trademark application and get it rejected.  So the additional cost is worth it because you will know how good your chances are, before spending the $500-$700 to get it registered with USPTO.

Always secure the domain name of your trademark:  Don’t set yourself up for another hijacking.  Make sure you purchase your trademark name in domains too.  We recommend getting any spelling rendition and the .net as well.  We also recommend that you purchase these ASAP even before you apply for trademark.  Nothing would be worse than to lose your domain name while you are waiting the 6-9 months it takes before a trademark will go through the registration process.

Change that ™ to a ® Once you Get Registered: The ™ after your name lets others know you are in the process of trademarking your brand name.  The ® lets them know you have acquired the registered trademark at the USPTO.  No better feeling than getting registered.

We are looking forward to assisting you in meeting your dreams and goals.  Contact us today to set up an initial consultation or go ahead and jump to the front of the line by scheduling us with our consulting application. ===> Apply Here.




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